Customer Service IS a Profit Center
If you provide after the sale customer service reluctantly, or delegate it to outsourced, but cheaper, providers, you're making a huge mistake. Customer service generates revenue via word of mouth, cross-sell and up-sell opportunities, and repeat purchases by satisfied customers.
Streight, Steven. Blogger.com (2004). Articles>Business Communication>Quality>Marketing
Offers an approach to achieving 'Quality of Service' that emphasizes the importance of understanding your customer's business problems, soliciting active customer involvement, and employing prototyping techniques to create cost-effective solutions. A new definition of quality has also emerged.
Zwaska, Bob. STC Proceedings (1993). Articles>Business Communication>Quality
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