Corporate Social Responsibility Requires Strong Collaboration Between HR and Internal Communicators

There are ongoing debates about the reporting and working relationship between HR and internal communication, but one thing is certain: When it comes to systemic change, the kind required for effective corporate social responsibility (CSR) implementation, the two must work together in an inextricably-linked collaboration.

Mees, Adine. Communication World Bulletin (2006). Articles>Business Communication>Workplace>Public Relations

Creating a Culture of Accountability

Most of those who write about corporate social responsibility focus first and foremost on external stakeholders—responsibility-focused investors, workers in the supply chain, local communities, the press, governments or NGOs—and understandably so. These groups can undermine corporate reputations by publicizing perceived instances of social irresponsibility. Reputations may be intangible, but damage to them can cost real dollars.

Mike, Barry and Jeff Grimshaw. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Workplace