Corporate Social Responsibility and Globalization: A Reassessment

Social responsibility, in one form or another, has been on the minds of businesses for over 100 years. By running a business that the community, local and global, can be proud of, corporations are able to create a climate of compassion that could likely translate into consumer support. Some have argued that adopting CSR standards allows companies to build brand value by imbuing their brands with ideas, emotions and beliefs that appeal to consumers. The cost of building brand value with social responsibility initiatives is usually cheaper than trying to achieve the same effect through advertising and public relations.

Frost, Randall. Communication World Bulletin (2004). Articles>Business Communication>Public Relations>International

World Economic Forum Survey Projects Mainstreaming of Corporate Citizenship

A new report credits socially responsible investing, among other trends, for influencing mainstream investors to take corporate citizenship more seriously. Is corporate citizenship entering mainstream investors' consciousness? No and yes, according to a new World Economic Forum report that surveys CEO's and IRO's (investor relations officers) at 26 companies from 14 countries. Forty-two percent of the respondents felt there has been a major increase in the level of activism, engagement and sophistication from the SRI community regarding CSR. Over 70 percent of the respondents who hail from large international corporations believe that mainstream investors will have an increased interest in CSR issues.

Baue, William. Communication World Bulletin (2004). Articles>Business Communication>Public Relations>International