Making Social Responsibility a Strategy for Business Perpetuation

With intense competition and demands from shareholders, customers and employees, companies need to find ways to stand out from the crowd. Many companies are looking to corporate social responsibility, as a way to do this—by both protecting and enhancing their reputations. Some CSR practitioners are driven by a belief in the company mission and vision, others by top executives, and others see it as public relations and marketing opportunity.

Vale Marques, Juliana. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Case Studies