Creating an Effective Business Plan  

A business plan describes your business’s future, including your vision for your organization, your competition, your products and services, markets you’ll compete in, how you’ll sell yourself, and your financial prospective. A successful plan conveys an organization’s exciting prospects and growth potential. Its overall purpose is to “sell” the business to management and possible backers.

Hansen, Lauren Y. STC Proceedings (1999). Articles>Business Communication>Planning

Developing Mission Statements, Objectives, and Goals  

This workshop will help managers develop a department mission statement, define long-term objectives, and develop a set of goals that define what needs to be done to meet the objectives.

Ruenzel, Charlotte J. STC Proceedings (1993). Articles>Business Communication>Planning

Eight Steps for Successful Events

In today's competitive environment the event remains one of the most powerful tools available to communicators. Events are powerful because they provide a physical connection between you and the people you need to reach. You can use an event to raise awareness of your services or products, generate support for a cause or introduce employees to work practices.

Crawshaw, Bob. Communication World Bulletin (2006). Articles>Business Communication>Planning

Resources for Writing Business Plans

A business plan is a document used to start a new business or get funding for a business that is changing in some significant way. Business plans are important documents for business partners who need to agree upon and document their plans, government officials who may need to approve aspects of the plan, and of course potential investors such as banks or private individuals who may decide to fund the business or its expansion.

McMurrey, David A. Illuminati Online (2001). Articles>Business Communication>Planning>Writing