LinkedIn: A User's Perspective: Using New Channels for Effective Business Networking    

Blogs, mailing lists and networking sites are much in the news, but how effective are they for business users? David Thew is Joint MD of an executive search and recruitment consultancy with an active need to identify and contact people on a targeted basis. In this article he profiles LinkedIn, the business networking membership site that has become a key channel for him and his staff. David looks at key features and benefits and also discusses areas where he feels there is room for improvement.

Thew, David. Business Information Review (2008). Articles>Business Communication>Online>Social Networking

Warning: Dependence on Facebook, Twitter Could Be Hazardous to Your Business

You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with their Terms of Service.

Glaser, Mark. PBS (2009). Articles>Business Communication>Online>Social Networking