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Blogging and Corporate America: How Weblogs Can Enhance the Marketplace and Foster Intellectual Capital

In a broad sense that the weblog can be beneficial to the business world as a whole. More specifically, however, it provides technical communicators with unprecedented opportunites at innovation and leadership.

Danielson, Joe. Orange Journal, The (2005). Articles>Business Communication>Online>Blogging


Blogs: Viral, Targeted, Fast, Informative--And Becoming Critical

The world of blogging, also known as the blogosphere, is wild, highly viral, uncensored and unedited. It is also the newest and most critical tool in a business communicator's toolbox. Why? Because with blogs, communicators can quickly, regularly and easily deliver a variety of information to a highly targeted audience. A good blog will create a more personal relationship with customers and influencers by showing that the company is listening and responding to what they have to say.

Cohen, Ephraim. Communication World Bulletin (2005). Articles>Business Communication>Online>Blogging

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