In a broad sense that the weblog can be beneficial to the business world as a whole. More specifically, however, it provides technical communicators with unprecedented opportunites at innovation and leadership.
The world of blogging, also known as the blogosphere, is wild, highly viral, uncensored and unedited. It is also the newest and most critical tool in a business communicator's toolbox. Why? Because with blogs, communicators can quickly, regularly and easily deliver a variety of information to a highly targeted audience. A good blog will create a more personal relationship with customers and influencers by showing that the company is listening and responding to what they have to say.
It probably wouldn’t surprise you to know that we are operating in a distrustful world, and that both companies and individual executives are subject to suspicion. In 2005, a worldwide Gallup poll found that 40 percent of people believe that company leaders are “largely dishonest,” and a 2006 Watson Wyatt study says that only 56 percent of company employees believe their top management acts with honesty and integrity. These are worrisome figures, given that senior executives worry a great deal about their companies’ reputations but may spend little time on their own.
Recently, business networking has been perceived negatively due to its widespread use in the network marketing industry and the proliferation of “lead generation clubs” that focus on impersonal lead referrals rather than on building relationships. The surge in popularity of social networking sites on the Internet, however, has sparked a renewed interest in meaningful discussion and research on the value and importance of “networking,” particularly to mainstream businesses.
While institutions of higher education are enthusiastically embracing technology-mediated learning (TML), little research has been conducted to identify factors that influence student use of TML tools or determine whether use of them increases student learning. This study of business communication students at two universities found that (1) students tend to be sensing, visual, active, and sequential learners; (2) perceived usefulness and perceived ease of use of TML tools are positively associated with perceived learning success; (3) learning styles do influence the students' usage behavior of certain TML tools; and (4) students' sensing/intuitive learning style is related to their perceived learning success.
Shoestring-budget heroes, rejoice. The Internet offers many inexpensive opportunities to deliver better public relations results in our broadband-driven universe. No doubt, emerging concepts such as corporate blogging, podcasting or immersive web content (like "advergames") can produce their fair share of angst. But let's not forget to explore simple web-based tools available to large and small organizations alike.
One of the primary concerns of public relations practitioners is reputation management. Traditionally, PR professionals measured the perception of their brand, products or services through media coverage; whatever was written or broadcast about a company was viewed as indicative of public opinion. The Internet has vastly changed the dynamics of how communicators assess and evaluate public opinion.
Many people don't realize the extent to which public relations has increased its influence since the growth of the Internet. This influence continues to grow as does the popularity and utility of the Internet itself. Literally millions of new web sites are added every month, and they represent the most extraordinary way to target your audience. Today's journalists, radio and television news producers and editors all prefer to receive news via e-mail and to instantly access web sites to secure the facts.
Today it’s harder than ever for companies to get above the noise and get their messages heard. Many consumers are so overwhelmed with advertisements about new products and marginally improved releases that they automatically tune out anything that sounds promotional. While it may seem like there’s no time to learn new tools and technologies, there are many sites that offer useful guides, quick tips and case studies on how to achieve measurable results.
Internet-Based Workplace Communications: Industry and Academic Applications, edited by Kirk St.Amant and Pavel Zemliansky, is a collection of essays that aims to bridge a gap between academic and industry understandings of the role of digital technologies in business and technical communication. The essays consider the implications of new online communication technologies for classroom and workplace practices. Although the essays are geared toward an academic audience and do not offer a comprehensive look at Internet-based workplace practices, the collection can serve as a starting point for educators who would like to discuss in their technical communication courses the implications of integrating Internet technologies into contemporary communication practices.
Blogs, mailing lists and networking sites are much in the news, but how effective are they for business users? David Thew is Joint MD of an executive search and recruitment consultancy with an active need to identify and contact people on a targeted basis. In this article he profiles LinkedIn, the business networking membership site that has become a key channel for him and his staff. David looks at key features and benefits and also discusses areas where he feels there is room for improvement.
When 90% of what you do for work is based online, there are bound to be some glitches, and not just the technical ones. How do you handle the inevitable misunderstandings that come with today’s rapid-fire digital conversations and communications in the workplace? I’ve put together a few ideas for how we can all minimize misunderstandings or at least diffuse the fallout.
Web 2.0 technologies are becoming increasingly ubiquitous among younger generations of IT users and this is creating a new set of expectations about accessing quality information for business, research and academic purposes. The article looks at how this situation has impacted on the expectations of users of library and information services. Although there are solid reasons for standing by professional standards, there is little doubt that the next generation has a greater expectation around being participants in, rather than recipients of, knowledge sharing. How will this impact the status of the professional librarian and information manager, and to what extent should they change with this paradigm shift looming?
We are living in a new media world where public conversations bring together people from all over the globe. Thanks to the Internet, individuals from every continent are able to create a buzz that can introduce new heroes or ruin an organization’s reputation in minutes.
When companies first put their corporate and marketing information on the web in the mid to late '90s, it was mostly static content that was painful for journalists to use (horrible navigation, tough to download text and little or no images available). It's lucky for the corporate world that it took time for journalists to warm up to the web. Since we all know how gifted the PR community is in math, science and computers, it was no surprise that the company’s online publicity destiny was left in the hands of its IT staff—which was about as familiar with PR as PR is with the latest software patches that somehow magically appear on our desktops. You need a more effective news and information web site, but what will it include and how will you show the ROI to secure the necessary investment?
Consumers no longer have to rely only on mass media for information. More often than not, they are turning to colleagues, friends and other people they trust for advice on what products and services to buy, generally trying to avoid sales people altogether. Understandably, this is what makes social media so effective, and one of the reasons why it can have such a positive impact on your bottom line.
You've probably heard how much the micro-blogging service Twitter can help your business, or that being on social networking site Facebook can boost your company's profile. But what you might not have considered is the potential danger in over-relying on these startups that could go out of business, get bought out, or close your account if you aren't familiar with their Terms of Service.
Communication skills are a fundamental personal competency for a successful career in accounting. What is not so obvious is the specific written communication skill set employers look for and the extent those skills are computer mediated. Using survey research, this article explores the particular skills employers desire and their satisfaction level with new hires. Results indicate that basic writing mechanics are the skills in highest demand, followed by effective documentation. Except for email proficiency, employers do not consider computer-mediated communication competencies as important as traditional business communication skills. The article concludes with curricular implications for accounting communication.
When you first discover an attack on your online reputation, it can be an unnerving event. If you’ve previously been oblivious to the online discussions about your brand, it can feel like a kick to the ribs to see someone wage an attack on your good name. When it happens, it’s important not to hit the panic button. If great companies such as Target and JetBlue can come under fire, then it can happen to anyone.