Assess Your Publication's Value and Impact

The next time your boss asks you, "So what has the publications done for us lately?", have some of the following measurements to hand over.

Sinickas, Angela D. Sinickas Communications (2000). Articles>Business Communication>Newsletters>Bandwidth

Is the Employee Publication Dead?

Over the past decade, hundreds of employee magazines and newsletters have gone by the wayside as corporate communicators rushed to embrace digital communication. Today, many large organizations do not publish any regular print vehicles for employees. But did they eliminate their publications for the right reasons? And has the rush away from print strengthened or weakened organizations' connection with employees?

Shewchuk, Ron. Communication World Bulletin (2005). Articles>Business Communication>Workplace>Newsletters

Revive Employee Publications with New Technologies

You would think that if the humble print employee newsletter hasn't been killed off in the Internet explosion of the past decade, then it must have more than just its reputation going for it. It must actually meet a fundamental business need to inform and engage a workforce.

Schmidt, Belinda. Communication World Bulletin (2005). Articles>Business Communication>Workplace>Newsletters

Turning A Company Newsletter into a Pleasure Trip  

Advocates that given a chance, a tech-pubs team should adopt their company's newsletter. The questions that arise about this advocacy are: why should they do it? Will the benefits outweigh the additional workload? How should they balance their regular project-based activity with the voluntary responsibility? This paper answers these questions; charting out procedures and laying down guidelines to publish a successful newsletter, issue after issue.

Dandu, Vijayalakshmi and Shivani Seshadri. STC Proceedings (2005). Articles>Business Communication>Publishing>Newsletters

Where to Find Content for your E-Newsletters, and How to Use It

I am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and can request any kind of content you like. One way or another, whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

Usborne, Nick. Excess Voice (2007). Articles>Business Communication>Writing>Newsletters