Internal and External Brand: Two Sides of the Same Coin

Internal branding is alive and well, and continues to evolve as more people realize how powerful it is as a business tool. You may hear it called by different names, such as employer branding, employee branding or employee value propositioning, but whatever the term, it is an important and useful concept.

Covill, Simon. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace

Internal Branding: Communicating and Measuring the Impact

A recent Gallup poll showed that 69 percent of employees are disengaged at work. A survey of human resources managers by PricewaterhouseCoopers in the U.K. found that only 26 percent of employees demonstrated brand values in their day-to-day behavior. These figures suggest that internal branding efforts are perhaps not producing the desired effect. "Living the brand" initiatives cannot work when the majority of employees are not tuned in at work. Great brands are built by consistently delivering on the brand promise, which requires employee engagement with that brand.

Venkat, Ramesh. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace

Internal Marketing vs. Internal Branding: It's All About Connections

Employee engagement, getting employees to "live the brand," gaining employee buy-in—today's managers are trying to wrap their minds around these critical practices through internal marketing and internal branding. But not everyone understands these concepts. You even hear people use the terms interchangeably, even though there are a number of differences between these concepts.

Stershic, Sybil F. and Debra Semans. Communication World Bulletin (2006). Articles>Business Communication>Marketing>Workplace