Using Social Media and Blogs to Your Advantage

Consumers no longer have to rely only on mass media for information. More often than not, they are turning to colleagues, friends and other people they trust for advice on what products and services to buy, generally trying to avoid sales people altogether. Understandably, this is what makes social media so effective, and one of the reasons why it can have such a positive impact on your bottom line.

Buchanan, Ryan. Communication World Bulletin (2007). Articles>Business Communication>Marketing>Online

The Zen of Craigslist  

During a recent move, the author not only acquired and sold many items via Craigslist (www.craigslist.com), but gained insights about herself as well as running her business.

Frick, Elizabeth G. 'Bette'. Intercom (2006). Articles>Business Communication>Marketing>Online