Incompetent Email Marketing = Lost Future Opportunities

Lack of personalization made an email newsletter completely useless to the recipient, damaging long-term customer relationship efforts.

Nielsen, Jakob. Alertbox (2005). Articles>Business Communication>Email>Marketing

With the Latest Software, Track How Your Readers are Interacting With Your E-Newsletter

While webmasters have long been able to study how site visitors interact with a web site, e-mail has been more elusive. No more. With the latest generation of smart e-mail software, marketers can now essentially look over the shoulders of their readers, seeing first-hand what works, what needs improvement and what is simply falling on deaf ears.

Dysart, Joe. Communication World Bulletin (2005). Articles>Business Communication>Marketing>Email