Communicating Information or Engaging Your People—How Does Communication Best Support Change?

According to a 1997 survey entitled “The Quality of Working Life” by Professors Les Worrall and Cary Cooper of the Institute of Management, of the 5,000 U.K. managers polled, a majority revealed that they had been affected by organisational change in the last year and failed to see business benefits. When asked about possible improvements, the largest response reflected the need for greater involvement, more listening by senior managers and more honest, two-way communication.

Sparrow, Jane. Communication World Bulletin (2004). Articles>Business Communication>Management>Marketing

Is the New CEO Allowed to Care?

The brand experts and advertising gurus tell us that "caring is commercial," but this has not changed the behavior or profile of many chief executives. One new chief immediately canceled the daily VIP lunch delivered to his office and instead went down to the staff canteen, sitting among his workforce. In another case, a tough CEO confronts an aggressive media at an annual meeting and declares, "Our task it to manage the business to provide maximum return for our shareholders -- end of story." In these cases, communicators provide support and advice, yet in many instances, the decision about profile is made before they are called in.

Manallack, Stephen. Communication World Bulletin (2003). Articles>Business Communication>Management>Marketing

Your Agency's Clients Deserve the Truth -- Can You Handle It? The Digital Age Will Force You to Give Up Pseudo-Science and Rules of Thumb

If you aren't yet, get really digital, really fast. Don't just hire some kid out of college that knows .NET or PHP and talks of something called Cold Fusion. No, go find one of those really expensive geeks that has been in the biz for a while. Then get out of their way.

Martin, Tom. Advertising Age (2009). Articles>Business Communication>Management>Marketing