Avoiding Wrong Turns in the Shrinking Global Village

With the global village growing smaller every year, more and more communication professionals are taking on assignments that span a wide range of countries and cultures. Cross-border responsibilities require that you constantly expand your horizons and learn about new places and people. At the same time, it can be more than a little daunting to get up to speed on each country’s business and social conventions—and when the two do and don’t mix.

Bird, Shelley. Communication World Bulletin (2005). Articles>Business Communication>International>Cultural Theory