Practical Tips for Merger Communication

When two companies merge, the complexities, emotions and often sweeping changes behind the deal can hinder effective communication to key stakeholders. Yet a well planned and implemented communication strategy contributes to the very success of the merger itself. How can you overcome the obstacles to developing and delivering on a merger communication strategy?

Fagan-Smith, Barbara and Ruta Skelton. Communication World Bulletin (2004). Articles>Business Communication>Financial>Workplace