Performing Sustainable Development Through Eco-Collaboration: The Ricelands Habitat Partnership    

In this article, the authors demonstrate this point through a genealogy and textual analysis of the Ricelands Habitat Partnership (RHP), an eco-collaboration between the rice industry and environmental advocates in California's Sacramento Valley. Articulated here as a story of enemies becoming friends, the RHP gives life to a vision of more (if not perfectly) sustainable agriculture, where sustaining business and the natural environment can go hand in hand. The authors argue that sustainable development (like democracy or other abstract concepts) becomes 'real' for businesses and for society at large through local enactment.

Livesey, Sharon M., Cathy L. Hartman, Edwin R. Stafford and Molley Shearer. JBC (2009). Articles>Business Communication>Environmental>Case Studies