#13560
Email is a powerful way to reach customers, but overdoing it is risky. Let users know up front that you'll respect their mailboxes. Otherwise, they won't give their email addresses, and you'll lose a unique channel for marketing and customer service.
Nielsen, Jakob. Alertbox (2002). Articles>Business Communication>Correspondence>Email
#31762
Who to target with your email, how long it should be, and what should and shouldn't go in it so that it can be an effective means of communication for you.
Hayhoe, George F. IEEE PCS (2008). Articles>Business Communication>Email>Podcasts
#30380
A Theoretical Approach to Using Electronic Mail or Why Doesn't Anyone Respond to My E-Mail 
The features of time, place, speaker, and audience define the situational context of any communication--face-to-face, paper-based, or electronic. However, they are significantly altered in electronic communication. If participants in electronic communications do not recognize how these features are altered they may not be able to use their electronic mail effectively.
Goubil-Gambrell, Patricia and Rockie Beaman. STC Proceedings (1993). Articles>Business Communication>Correspondence>Email
#31551
Using E-mail To Make Your Pitch
Gone are the days when you called a reporter, mailed a letter or sent a fax and expected to get a callback. These days, more reporters than ever are relying on e-mail to review news pitches or story ideas. Pitching by e-mail is sometimes more difficult than sending a pitch letter by standard mail or calling a reporter on the telephone, because with more and more e-mail being sent these days, yours needs to stand out from the rest. Here are tips on how to make your pitch stand out in the maze of e-mail communications that reporters, and other media contacts, receive each day.
Lee, Terry and Rich Brant. Communication World Bulletin (2003). Articles>Business Communication>Correspondence>Email
#28843
Where is Email 2.0? And Why is Commercial Email So Boring?
I don't recall the last time I received a commercial email that made me take notice or smile.
Usborne, Nick. Excess Voice (2007). Articles>Business Communication>Correspondence>Email
#28832
Why "Best Buddy" Emails Work So Well. Sometimes.
The best buddy approach works within specific product and service sectors, where readers can easily be tripped into a state of dissociation...because they have problems that the writer promises to solve.
Usborne, Nick. Excess Voice (2007). Articles>Business Communication>Correspondence>Email
#31385
With the Latest Software, Track How Your Readers are Interacting With Your E-Newsletter
While webmasters have long been able to study how site visitors interact with a web site, e-mail has been more elusive. No more. With the latest generation of smart e-mail software, marketers can now essentially look over the shoulders of their readers, seeing first-hand what works, what needs improvement and what is simply falling on deaf ears.
Dysart, Joe. Communication World Bulletin (2005). Articles>Business Communication>Marketing>Email
#19620
Writing Effective E-Mail: Top 10 Tips
The informal e-mails you exchange with your friends don't have to meet any particular standards, but if you want to be taken seriously by professionals, you should learn proper e-mail etiquette.
Bauer, Jessica and Dennis G. Jerz. Seton Hill University (2000). Articles>Business Communication>Correspondence>Email
#13049
Writing Effective E-Mail: Top 10 Tips
This document offers 10 tips to help you write effective professional e-mails. The informal e-mails you exchange with your friends don't have to meet any particular standards, of course, but if you want to be taken seriously by people who use e-mail frequently, you should know e-mail etiquette.
Bauer, Jessica. University of Wisconsin-Eau Claire (2001). Articles>Business Communication>Correspondence>Email
#32656
Ten Tips For Your First Email Campaign
I’ve seen too many web designers dive into their first email marketing project before doing the proper planning. There are some basic things you need to square away before you send your first email newsletter.
Chestnut, Ben. Digital Web Magazine (2008). Articles>Business Communication>Email
#33407
One of the most fundamental tools used in any form of e-business is email, but most of us don't really think about it - we just use it out of habit, not with any real plan. And as business becomes ever busier it's easy to become inundated with email and fall so far behind that it becomes useless and customers get frustrated with lack of responsiveness.
Oxer, Jonathan. Internet Vision Technologies (2008). Articles>Business Communication>Correspondence>Email
#34192
Summarizing Email Conversations with Clue Words
Accessing an ever increasing number of emails, possibly on small mobile devices, has become a ma jor problem for many users. Email summarization is a promising way to solve this problem. In this paper, we propose a new framework for email summarization. One novelty is to use a fragment quotation graph to try to capture an email conversation. The second novelty is to use clue words to measure the importance of sentences in conversation summarization. Based on clue words and their scores, we propose a method called CWS, which is capable of producing a summary of any length as requested by the user. We provide a comprehensive comparison of CWS with various existing methods on the Enron data set. Preliminary results suggest that CWS provides better summaries than existing methods.
Carenini, Giuseppe, Raymond T. Ng and Xiaodong Zhou. WWW 2007 (2007). Articles>Business Communication>Email
#34447
Is Your Email Businesslike — or Brusque?
Anyone whose ever been part of an online "flame war" has had the experience of a tiny "e-mole" becoming a mountain. Studies have shown that readers add (or invent) emotional bias that is often counter to your intent as the sender. In this case, all of the niceties you thought you were writing ended up sounding very different in the mind of your employee.
Silverman, David. Harvard University (2009). Articles>Business Communication>Correspondence>Email
#34560
Learning about writing for the web has made me a better email communicator and project manager. Email would be much more effective if content was broken out in easy-to-understand sections with a clear guide for next steps at the end.
Johnson, Beth. Brain Traffic (2009). Articles>Business Communication>Correspondence>Email
#34997
Ars Dictaminis Perverted: The Personal Solicitation E-mail as a Genre 
Phishing e-mails deceive individuals into giving out personal information which may then be utilized for identity theft. One particular type, the Personal Solicitation E-mail (PSE) mimics personal letters—modern perversions of ars dictaminis (the classical art of letter writing). In this article, I determine and discuss 19 appeals common to the PSE. These appeals were established first by conducting generative rhetorical analysis, then by volunteer coding, on 170 e-mails collected over a 12-month period. After defining these categories, I show how these letters are excellent twenty-first century teaching tools for pathos-based argumentation, logical appeals, the creation of ethos, and kairos in the development of perceived exigency.
Ross, Derek G. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Email>Rhetoric
#35135
Although extensive research has been done on teaching emails and on the use of emails in organisations, little research exists about how to incorporate organizational practitioners' views as the voices of the community of social practice. To remedy this pedagogical gap, this article uses a genre approach to discuss organizational practitioners' views on the use of email in organizational settings. It also develops seven teaching and learning stages for situated learning and teaching in business communication based upon the presented study findings.
Zhu, Yunxia and Catherine White. Business Communication Quarterly (2009). Articles>Business Communication>Correspondence>Email
