http://tc.eserver.org/dir/Articles/Business-Communication/Blogging/Case-Studies A listing of the most recently indexed works about Articles and Business Communication and Blogging and Case Studies in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Business-Communication/Blogging/Case-Studies http://tc.eserver.org/33412.html http://tc.eserver.org/33412.html Below is a list of 15 companies that really get corporate blogging and produce blogs that are informative, fascinating, and a joy to read even for people who aren’t die-hard fans of the company. http://tc.eserver.org/31333.html http://tc.eserver.org/31333.html In early March, The New York Times ran a story with the headline "Wal-Mart enlists bloggers in PR campaign." While the story itself is of interest as an example of how some PR agencies increasingly see blogs as legitimate communication channels, it is of greater interest to look at what the Edelman PR agency did in this specific case acting on behalf of their client—what went right and, more important, what didn't.