Communicating Customer and Business Value with a Value Matrix

If you’re like me, you’ve always felt something was missing once you finished creating your personas and scenarios. They communicate the heart and goals of the user, but miss out on a lot of details. And while it’s the intent of both documents to do just that, neither personas nor scenarios succinctly communicates to your business what features a product or service should have and why it should have them.

Cecil, Richard F. UXmatters (2008). Articles>Business Communication>Assessment>Personas