Bubba Awards: Recognition on a Shoestring  

This paper is an explanation of a low-cost and high-fun method used by the Lone Star Chapter to recognize officers and committee managers for their work during the past year.

Skinner, Judith N. STC Proceedings (1993). Articles>Collaboration>Community Building>STC

Budgeting for Advertising and Customer Experience

The most effective companies realize that they can't succeed on advertising alone; the customer matters.

Hurst, Mark. uiGarden (2007). Articles>Web Design>Usability>User Experience

Budgeting for Communication Research

To determine what amount to budget, discuss with an outside consultant the ballpark ranges for the types of research you want to conduct. Use the high-end numbers, plus estimated expenses, as your first budget recommendation. After the budget is approved, ask the consultant for a written, detailed proposal that will match the final amount that was allocated.

Sinickas, Angela D. Sinickas Communications (1999). Articles>Management>Financial>Research

Bug Reports: Your Road to Visibility  

Argues that technical writers have a professional duty to report defects in software and presents examples of software problems that require bug reports.

Leritz-Higgins, Sarah E. Intercom (2002). Articles>Writing>Editing

Build a Cross-Platform Web Design Testing Station in Mac OS

Everybody talks about cross–platform testing, but nobody’s shown how to do it on a nuts–and–bolts level. Until now. Sciortino’s comprehensive tutorial for Mac–based web designers will set you up with the testing platform of your dreams. (’Nix and Windows users, we hope to do the same for you in a future issue.)

Sciortino, Paul. List Apart, A (2002). Articles>Usability>Web Design

Build a Customizable RSS Feed Aggregator in PHP

RSS (Rich Site Summary, RDF Site Summary, or Really Simple Syndication) has been around since the mid-1990s. Over the years, several variants of the RSS format have popped up and several claims have been made about its ownership. Despite these differences, RSS never ceased to serve its usefulness in distributing Web content from one Web site to many others. The popularity of RSS gave way to the growth of a new class of Web software called the feed reader, also known as the feed aggregator. Although there are several commercially available feed aggregators, it's easy to develop your own feed aggregator, which you can integrate with your Web applications. You'll appreciate this article's fully functional PHP code snippets, demonstrating the use of PHP-based server-side functions to develop a customizable RSS feed aggregator. In addition, you'll reap instant benefits from using the fully functional RSS feed aggregator code, which you can download from this article.

Nathan, Senthil. IBM (2008). Articles>User Interface>XML>RSS

Build a Search Engine in PERL

Everything you wanted to know about using PERL to build a simple search engine for your site (but were afraid to ask).

Ryan, Joseph. List Apart, A (2002). Articles>Web Design>Search

Build Custom Templates for Your Data-Driven Web Sites

Most developers dread dealing with HTML tables and cells to build their Web sites. For one thing, tables make it difficult to modify the site later or to change its appearance. Discover some basic techniques for writing Web sites that you can later re-skin by using templates during the site's initial creation. Also, learn why you should use data-driven techniques for your own Web sites.

Ramirez, Ken. IBM (2008). Articles>Web Design>Databases>SQL

Build It Right And They Will Come  

Teaching through the Web requires instructors to reconsider their previous assumptions about the nature of teaching, lecture, testing, and student/teacher interaction. In online classrooms, instructors often serve many design and maintenance roles. Managing the time required for these roles is an inescapable part of online instruction. The simpler the overall course design, the less often the instructor has to shift from role to role. Online instructors must use textual, visual and interactive metaphors consistently to help guide students toward productive forms of interaction. Finally an equal mix of textual, visual and interactive rhetorics is vital for effective online course design.

Gillette, David. STC Proceedings (1999). Articles>Education>Instructional Design>Online

Build More Effective International Media Analysis Programmes with Market Research Disciplines

Ask communication professionals why measurement is important, and their answers are likely to involve accountability, measures of effectiveness, ROI and planning support. Ask market researchers what makes for good measurement, and they are likely to respond that it involves reproducible results, adherence to rigorous standards and objective impartiality. Within the communication process, however—especially within PR and media relations—there is a tendency to look more closely at the output of their programmes than at the methodology yielding the data charts and reports. While market research has a well-established body of theory to support its claims of delivering objective and authoritative data, media analysis as a commercial discipline is only just beginning to grasp the importance of these standards.

Stoeckle, Thomas and Mike Daniels. Communication World Bulletin (2004). Articles>Business Communication>Marketing>Assessment

Review: Build Your Own Standards Compliant Website Using Dreamweaver 8

Rachel Andrew’s book is quite unconventional. Why? It takes Adobe’s Dreamweaver, the most-popular WYSIWYG web page IDE, and takes it on a long, hard-coding drive to create standards-compliant websites. Suffice to say, this book is intended for an intermediate to advanced-skilled audience.

Regnard. Standard Web Standards (2006). Articles>Reviews>Software>Dreamweaver

Build-to-Order Documents with DITA

It is entirely possible to deliver custom, on-demand documentation that is precisely suited to a user's needs. It can be done today, using web-interface strategies and the right document format. This post shows how such a system could be implemented with the DITA format, and shows why it would be an ideal document-delivery system for programmers.

Armstrong, Eric. Sun Microsystems (2007). Articles>Documentation>XML>DITA

Build, Buy, or Rent?

A triple-barreled question facing many enterprises today is whether to use an application-building tool or 'framework' to build a content management system (CMS); to buy one of the many out-of-the-box finished products in use by major Web sites; or to simply rent a CMS from an application service provider (ASP) and avoid the headache of running an application server in the enterprise's data center.

Doyle, Bob. EContent (2004). Articles>Content Management>Software

Building a Better Interface

If you build it, they may or may not come. But if they do come and you've built it badly, they almost certainly won't come back. While it's immensely difficult to figure out what makes a user bookmark a site, usability is a critical factor. Despite this, most Web builders spend far too little time thinking about this aspect of site design.

Shafer, Dan. Builder.com (1998). Articles>Usability>Web Design

Building a Better Style Guide  

Why are style guides so frequently created, but so rarely successful? All too often, businesses ask for a style guide as a means to create a common look and feel, in the belief that it will solve usability problems and establish consistency between applications – only to be disappointed in the results. Even if such a style guide is followed carefully, the resulting interfaces may not meet usability goals.. This paper explores strategies for creating a style guide that is more than a simplistic rules book. By making the style guide part of the process, it can be used to promote a shared vision, to help the product meet business and usability requirements for consistency and…it may actually be used.

Quesenbery, Whitney. Usability Professionals Association (2001). Articles>Style Guides>Rhetoric>Usability

Building a Biodiversity Content Management System for Science, Education, and Outreach    

We describe the system architecture and data template design for the Animal Diversity Web (http://www.animaldiversity.org), an online natural history resource serving three audiences: 1) the scientific community, 2) educators and learners, and 3) the general public. Our architecture supports highly scalable, flexible resource building by combining relational and object-oriented databases. Content resources are managed separately from identifiers that relate and display them. Websites targeting different audiences from the same database handle large volumes of traffic. Content contribution and legacy data are robust to changes in data models. XML and OWL versions of our data template set the stage for making ADW data accessible to other systems.

Parr, C.S., R. Espinosa, T. Dewey, G. Hammond and P. Myers. Data Science Journal (2005). Articles>Content Management>Scientific Communication

Building a Bridge to Europe

Early in April 2001, delegates from the European societies for technical communication met for the first time in Brussels, following a joint invitation by tekom - the German society -- and ISTC - the UK institute. Among the represented societies were CRT (France), FTI (Sweden), ISTC (United Kingdom), STD (Finland), STIC (Netherlands), TECOM (Switzerland) and tekom (Germany and Austria). The most important outcome was the formulation of a joint declaration of intent to found a European-wide 'umbrella' organisation.

Wirtz, Ursula. TC-FORUM (2001). Articles>Collaboration>Regional>Europe

Building a Bridge: DITA, DocBook, and ODF

Some folks here are taking a very strong look at DITA. I'm certainly one of them. But we also have a huge legacy of documents in Solbook format (Sun's subset of DocBook). There are tools for editing such documents, and tools for processing them. and there are many people who are comfortable with those tools. So DITA isn't going to replace the world, just yet. But DITA makes extensive reuse possible. It's a format with a serious future, because "reuse" is a very big deal. It lets you single-source your information content so have one place to make an edit. That sort of thing becomes important when you have multiple revisions of a product, and/or multiple variations. It becomes important when different tools and different products use the same information in different ways. It can drastically improve quality, ensure uniformity of presentation. Finally, structured formats like DITA and DocBook create the kind of consistently-tagged information that allows for useful automation.

Armstrong, Eric. Sun Microsystems (2007). Articles>Information Design>XML>DITA

Building a Case for Global E-learning

As globalization of business continues at a rapid pace, employees are increasingly being asked to absorb and learn from materials that are not written in their first language. These materials range from key corporate policies and procedures that all employees must follow to specific training on products, health, safety or compliance. Very often this is training content created in English at the American parent company and distributed to regional and global offices, where in many cases employees are expected to have a “working knowledgeâ€Ω of English as a second or third language. But there are serious problems with this approach that stem directly from poor reading comprehension and also from learners’ misperceptions of the level of language facility they have actually achieved.

McBrien, Kieran. tekom (2005). Articles>Documentation>Localization

Building a Community of Professional Communicators by Mapping Needs and Assets    

For an institution with a regional focus, part of program building involves identifying resources in the region the program serves. This effort can be complicated in regions that generally lack the kind of high-tech industry that draws technical communicators. One cannot easily find a ready-madecommunity of professional communicators in such places, leaving some to wonder whether a professional writing program would be able to thrive. Nevertheless, communicators are ubiquitous, even if most of them don’t identify themselves as such.

Blythe, Stuart. CPTSC Proceedings (2001). Articles>Business Communication>Community Building

Building a Data-Backed Persona

Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team's attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable finished design. While completely imaginary personas will do, it seems only logical that personas based upon real user data will do better. Web analytics can provide a helpful starting point to generate data-backed personas; this article presents an informal 5-step process for building a 'persona of the people.' In practice, outcomes indicate that designing with any persona is better than with no personas, even if the personas used are entirely fictitious. Better yet, however, are personas that are based on real user data. Reports and case studies that support this approach typically offer examples incorporating data into personas from customer service call centers, user surveys and interviews. It's nice work if you can get it, but not all design projects have all (or even any!) of these rich and varied user data sources available. However, more and more sites are now collecting web analytic data using vendor solutions or free options such as Google Analytics. Web analytics provides a rich source of user data, unique among the forms of user data that are used to evaluate websites, in that it represents the users in their native habitat of use. Despite some drawbacks to using web analytics that are inherent to the technology and data collection methods, the information it provides can be very useful for informing design.

Wiggins, Andrea. Boxes and Arrows (2007). Articles>User Centered Design>Personas>Log Analysis

Building a Database of Graphic Files Using Microsoft Access  

Many technical communicators manage large collections of graphic files and must keep track of which graphics are used in which deliverables. An effective tool for managing a collection of graphic files is a relational database management system (RDMS) such as Microsoft Access. Before the database can be built in Access, it is necessary to 1) create detailed functional requirements and 2) build a high-level conceptual model from which the database relations (tables) can be derived. A spreadsheet program can be used to build the conceptual model and generate the relations. Normalization checks should be performed on the relations before the database is implemented in Access.

Lowe, Richard B. STC Proceedings (2005). Articles>Information Design>Databases>Microsoft Access

Building a Database-Driven Web Site Using PHP and MySQL

A hands-on look at what's involved in building a database-driven Web site. We'll be using two new tools for this: the PHP scripting language and the MySQL relational database.

Yank, Kevin. MySQL (2004). Articles>Web Design>Server Side Includes>SQL

Building a Multiliteracy Center  

David Sheridan shares what he has learned during his 2000-2003 efforts to build a Multiliteracy Center within the University of Michigan's Sweetland Writing Center.

Homicz, Krista and David Sheridan. Kairos (2004). Articles>Education>Cyberculture