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Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. Traditionally, typography was the use of metal types with raised letterforms that were inked and then pressed onto paper. In modern terms, typography today also includes computer display and output.
601. #13741 If you build it, they may or may not come. But if they do come and you've built it badly, they almost certainly won't come back. While it's immensely difficult to figure out what makes a user bookmark a site, usability is a critical factor. Despite this, most Web builders spend far too little time thinking about this aspect of site design. Shafer, Dan. Builder.com (1998). Articles>Usability>Web Design 602. #20926 Why are style guides so frequently created, but so rarely successful? All too often, businesses ask for a style guide as a means to create a common look and feel, in the belief that it will solve usability problems and establish consistency between applications – only to be disappointed in the results. Even if such a style guide is followed carefully, the resulting interfaces may not meet usability goals.. This paper explores strategies for creating a style guide that is more than a simplistic rules book. By making the style guide part of the process, it can be used to promote a shared vision, to help the product meet business and usability requirements for consistency and…it may actually be used. Quesenbery, Whitney. Usability Professionals Association (2001). Articles>Style Guides>Rhetoric>Usability 603. #27280 Building a Biodiversity Content Management System for Science, Education, and Outreach We describe the system architecture and data template design for the Animal Diversity Web (http://www.animaldiversity.org), an online natural history resource serving three audiences: 1) the scientific community, 2) educators and learners, and 3) the general public. Our architecture supports highly scalable, flexible resource building by combining relational and object-oriented databases. Content resources are managed separately from identifiers that relate and display them. Websites targeting different audiences from the same database handle large volumes of traffic. Content contribution and legacy data are robust to changes in data models. XML and OWL versions of our data template set the stage for making ADW data accessible to other systems. Parr, C.S., R. Espinosa, T. Dewey, G. Hammond and P. Myers. Data Science Journal (2005). Articles>Content Management>Scientific Communication 604. #30231 Building a Bridge: DITA, DocBook, and ODF Some folks here are taking a very strong look at DITA. I'm certainly one of them. But we also have a huge legacy of documents in Solbook format (Sun's subset of DocBook). There are tools for editing such documents, and tools for processing them. and there are many people who are comfortable with those tools. So DITA isn't going to replace the world, just yet. But DITA makes extensive reuse possible. It's a format with a serious future, because "reuse" is a very big deal. It lets you single-source your information content so have one place to make an edit. That sort of thing becomes important when you have multiple revisions of a product, and/or multiple variations. It becomes important when different tools and different products use the same information in different ways. It can drastically improve quality, ensure uniformity of presentation. Finally, structured formats like DITA and DocBook create the kind of consistently-tagged information that allows for useful automation. Armstrong, Eric. Sun Microsystems (2007). Articles>Information Design>XML>DITA 605. #23436 Early in April 2001, delegates from the European societies for technical communication met for the first time in Brussels, following a joint invitation by tekom - the German society -- and ISTC - the UK institute. Among the represented societies were CRT (France), FTI (Sweden), ISTC (United Kingdom), STD (Finland), STIC (Netherlands), TECOM (Switzerland) and tekom (Germany and Austria). The most important outcome was the formulation of a joint declaration of intent to found a European-wide 'umbrella' organisation. Wirtz, Ursula. TC-FORUM (2001). Articles>Collaboration>Regional>Europe 606. #27925 Building a Case for Global E-learning As globalization of business continues at a rapid pace, employees are increasingly being asked to absorb and learn from materials that are not written in their first language. These materials range from key corporate policies and procedures that all employees must follow to specific training on products, health, safety or compliance. Very often this is training content created in English at the American parent company and distributed to regional and global offices, where in many cases employees are expected to have a “working knowledgeâ€Ω of English as a second or third language. But there are serious problems with this approach that stem directly from poor reading comprehension and also from learners’ misperceptions of the level of language facility they have actually achieved. McBrien, Kieran. tekom (2005). Articles>Documentation>Localization 607. #21561 Building a Community of Professional Communicators by Mapping Needs and Assets For an institution with a regional focus, part of program building involves identifying resources in the region the program serves. This effort can be complicated in regions that generally lack the kind of high-tech industry that draws technical communicators. One cannot easily find a ready-madecommunity of professional communicators in such places, leaving some to wonder whether a professional writing program would be able to thrive. Nevertheless, communicators are ubiquitous, even if most of them don’t identify themselves as such. Blythe, Stuart. CPTSC Proceedings (2001). Articles>Business Communication>Community Building 608. #30226 Building a Data-Backed Persona Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team's attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable finished design. While completely imaginary personas will do, it seems only logical that personas based upon real user data will do better. Web analytics can provide a helpful starting point to generate data-backed personas; this article presents an informal 5-step process for building a 'persona of the people.' In practice, outcomes indicate that designing with any persona is better than with no personas, even if the personas used are entirely fictitious. Better yet, however, are personas that are based on real user data. Reports and case studies that support this approach typically offer examples incorporating data into personas from customer service call centers, user surveys and interviews. It's nice work if you can get it, but not all design projects have all (or even any!) of these rich and varied user data sources available. However, more and more sites are now collecting web analytic data using vendor solutions or free options such as Google Analytics. Web analytics provides a rich source of user data, unique among the forms of user data that are used to evaluate websites, in that it represents the users in their native habitat of use. Despite some drawbacks to using web analytics that are inherent to the technology and data collection methods, the information it provides can be very useful for informing design. Wiggins, Andrea. Boxes and Arrows (2007). Articles>User Centered Design>Personas>Log Analysis 609. #29628 Building a Database of Graphic Files Using Microsoft Access Many technical communicators manage large collections of graphic files and must keep track of which graphics are used in which deliverables. An effective tool for managing a collection of graphic files is a relational database management system (RDMS) such as Microsoft Access. Before the database can be built in Access, it is necessary to 1) create detailed functional requirements and 2) build a high-level conceptual model from which the database relations (tables) can be derived. A spreadsheet program can be used to build the conceptual model and generate the relations. Normalization checks should be performed on the relations before the database is implemented in Access. Lowe, Richard B. STC Proceedings (2005). Articles>Information Design>Databases>Microsoft Access 610. #24995 Building a Database-Driven Web Site Using PHP and MySQL A hands-on look at what's involved in building a database-driven Web site. We'll be using two new tools for this: the PHP scripting language and the MySQL relational database. Yank, Kevin. MySQL (2004). Articles>Web Design>Server Side Includes>SQL 611. #25112 Building a Multiliteracy Center David Sheridan shares what he has learned during his 2000-2003 efforts to build a Multiliteracy Center within the University of Michigan's Sweetland Writing Center. Homicz, Krista and David Sheridan. Kairos (2004). Articles>Education>Cyberculture 612. #13934 Building a Print/Digit Interface The new Computers and Composition segment, 'Print/Digital Dialogue,' is designed to enable communication between print and digital forms of professional conversation. For some time, email discussions have been peppered with references to other digital resources as well as print resources. Rarely do professional print journals refer readers to digital resources, even with scholars such as Janice Walker creating citation guides for references to digital scholarship in print. Print is important -- this effort to put digital and print resources into conversation should not be seen as a threat to on-line discussion but as an opportunity to expand the professional community of Techno-rhetoricians. We are members of a hybrid community, existing both on-line and off, and need bridges between on- and off- line scholarship. It is a translation from one established realm into another, perhaps less developed one. Salvo, Michael J. Kairos (1996). Articles>Writing>Online 613. #28031 Building a SQL Server 2005 Integration Services Package Using Visual Studio 2005 A comprehensive start from scratch and step-by-step approach to learn this important procedure. This illustrated article is your guide to SSIS designing. Krishnaswamy, Jayaram. ASPAlliance (2006). Articles>Information Design>Web Design>SQL 614. #19817 Building a Successful Translation Process As a company expands into global markets, the need for localized documentation arises. Much like building or enlarging a house, a successful translation project requires a carefully planned process. When a company decides to produce localized documentation, it needs to establish a translation process. Although the process details may vary from company to company, there are basic steps that apply almost universally. Lavallee, Nancy C. STC Proceedings (2000). Articles>Documentation>Localization 615. #14464 Building a Swan's Nest for Instruction in Rhetoric When a composition teacher incorporated community-based writing assignments into her course, she found that the curriculum did not support students’ transitions to nonacademic settings. Her success in transforming the curriculum suggests that the writing classroom can function not only as a site for “general writing skills in-struction” but also for analysis of rhetorical variation. Bacon, Nora. CCC (2000). Articles>Education>Instructional Design>Rhetoric 616. #23331 Building a Technical Communication Program I address myself briefly to two questions that will likely confront anyone who considers increasing the number of technical writing programs. First, what is the market for technical communicators? Second, how does one go about setting up a program? Pearsall, Thomas E. ADE Bulletin (1982). Articles>Education>Management 617. #10349 Building a Truly World Wide Web: A Review of the Essentials of International Communication Though the Web knows no borders, linguistic, cultural, technological and legal barriers have confined most of the Web's growth to the United States. Only by addressing these challenges will Web authors reach a truly worldwide audience. This review of contemporary literature examines the current demographics of Web usage and the challenges these demographics reveal. Next, I describe some of the prevailing maxims guiding Web authors, and other technical communicators involved in the creation of World Wide Web content with the intent of reaching international audiences, and explain how and why these approaches are effective. Finally, I address contemporary thought on what can be achieved by making the World Wide Web a true international medium. Arnold, Mitchell D. Technical Communication Online (1998). Articles>Web Design>International 618. #20284 Building a Virtual Community: A Case Study of Professional and Technical Communication The Diploma of Professional and Technical Communication is an Internet-based course, developed and taught by Christchurch Polytechnic in conjunction with University of Western Sydney, Nepean. Developing a student community is essential in an effective learning environment. The diploma is designed to encourage online student participation with the aim of promoting a virtual community. Elements of effective online course design include clear learning outcomes, tutors who motivate, activities to encourage participation, and prompt feedback. The analysis of student online interpersonal communication showed a successful virtual community was in fact created. Draper, Richard, Kathy Knight and Alison Sanders. STC Proceedings (1998). Articles>Education>Community Building>Online 619. #20636 Building an Online Learning Community We decided to explore alternative methods for incorporating discussion into a distance-learning course in an attempt to facilitate the sense of community found in more traditional classrooms. Our goal through this study was to uncover factors that enable and hinder discussion between students in online learning environments and to determine whether the level of class discussion leads to an increased sense of community. McDowell, Mindi, Stephanie Trunzo and Kristin Vincent. Orange Journal, The (2003). Articles>Education>Community Building>Online 620. #30391 Building and Maintaining Student Chapters Developing a strong student STC chapter is a challenging and rewarding experience. Those of us who are involved in this process can certainly benefit from sharing our ideas in a directed workshop atmosphere. Participants will exchange ideas and formulate working strategies for the development, maintenance, and growth of a student chapter. Fink, Bonnie L. and William O. Coggin. STC Proceedings (1993). Articles>Collaboration>Education>STC 621. #15094 Building Blocks for Marketing Documents Massa explains several features common to most technical marketing documents. Massa, Jack A. Intercom (2002). Articles>Writing>Marketing 622. #29223 Instructors in multi-major professional communication courses are asked to teach students a variety of workplace genres. However, teaching genres apart from their contexts may not result in transfer of knowledge from school to workplace settings. We propose teaching students to research genre use via activity theory as a way of encouraging transfer. We outline theory and research relevant to teaching genre and provide results from a study using activity theory to teach genre in two different professional communication courses. Kain, Donna and Elizabeth Wardle. Technical Communication Quarterly (2005). Articles>Education>Business Communication>Genre 623. #28233 Building Disappearing Computers A trio of systems illustrates the challenges of designing large displays for use in ubiquitous computing environments that are, indeed, unremarkable. Russell, Daniel M., Norbert A. Streitz and Terry Winograd. Stanford University (2005). Articles>Computing>User Interface 624. #20285 Building Documentation into the Interface As documentation is more and more built directly into the interface, and as technical communicators move into interface design and usability, it is important to have a theoretical framework within which to make decisions about what kind of information will be conveyed at any moment. We can build on basic principles of cognitive psychology to help us make these decisions. We start from a question: Why should users be aware of the difference between interface and documentation when all they want is to get something done? Quesenbery, Whitney. STC Proceedings (1998). Articles>Documentation>User Interface>Help 625. #22849 Building Documentation Into the Interface: A Cognitive Theory As documentation is more and more built directly into the interface, and as technical communicators move into areas of interface design and usability, it is important to have a theoretical framework within which to make decisions about what kind of information should be conveyed at any moment. Quesenbery, Whitney. STC Proceedings (1997). Articles>Documentation>User Interface>Cognitive Psychology
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