A Bright Idea: Online Financial Transaction Services

Looking for a quick, simple way for your members to register and pay for chapter events? Many chapters are turning to online services that facilitate financial transactions over the Internet (also called P2P, or person-to-person transactions).

Tieline (2003). Articles>TC>Community Building

A Bright Idea: Technical Communication Week

If you’re looking for ways to boost your chapter’s profile, consider having your state declare a technical communication week. Currently, about a dozen states celebrate the event. One of the first was Arizona, where Thomas P. Barnett, a senior member with the Phoenix Chapter STC, has been manager of Arizona’s Technical Communication Week for several years. Last October marked the thirteenth year that technical communicators in Arizona have celebrated their profession.

Barnett, Thomas P. Tieline (2001). Articles>TC>Community Building

A Bright Idea: Web-Based Surveys

If you’re looking for a quick, simple, and cost-efficient way to survey your members, you may want to try a Web-based survey service such as Zoomerang. Zoomerang offers users the ability to create and design their own surveys, send the surveys to targeted groups, and download the results, which Zoomerang tabulates.

McEwen, Kathryn. Tieline (2003). Articles>User Centered Design>Methods>Surveys

Bring on Rich Media    

Technical communicators must adapt to the changing dynamics presented by the addition of rich media in the technical documentation space. Discover some suggestions for how to do so.

Ortega, Dan. Intercom (2008). Articles>Documentation>Multimedia>Flash

Bring the lnternet into Your Documents on Budget and on Time  

Technical communicators can mine the Internet for fresh approaches and information to prepare documents with efficiency and minimal expense.

Murphy, Avon J. STC Proceedings (1996). Articles>Information Design>Research

Bring Your Personas to Life!

Method acting can take your personas from the page to the stage. Think beyond traditional practice to give emotional life to your personas.

Fugaz, Zef. Boxes and Arrows (2006). Articles>Usability>Methods>Personas

Bringing Literature Teachers and Writing Teachers Closer Together

Many traditional college English departments now find themselves in an unpalatable predicament. Pressure from the marketplace and from other college disciplines has made clear that students need more than basic composition skills. They need skills to communicate effectively in business, research, and industrial environments. While enrollments in traditional literature courses have continued to decline, English departments are asked to staff and teach an increasing number of courses in various types of technical writing. These two trends have produced a less than harmonious climate within many English departments. Technical writing courses are often viewed by literature teachers as alien intruders unrelated both to the established goals of an English department and to the attempt to encourage and preserve the study of humanities and aesthetics. Many teachers see technical writing as intellectually arid, controlled only by format and mechanical approaches to clarity. Many more consider it antiliterature, unsympathetic to the methods used to teach literary analysis and appreciation.

Kroitor, Harry P. and Elizabeth Tebeaux. ADE Bulletin (1984). Articles>Education>Collaboration

Bringing Real-World Projects Into the College Classroom  

This presentation discusses the logistics and benefits of building partnerships between universities and business by incorporating real-world projects into the student preparation. Such a collaboration enables students to learn valuable lessons about how to balance the needs of diverse audiences (developers, business managers, etc.), adapt to business constraints, and work as part of a team. Businesses benefit by having projects completed that may have otherwise not been completed because of a lack of resources.

Cooke, Lynne and Sean D. Williams. STC Proceedings (2003). Articles>Education>Service Learning

Bringing Your Personas to Life in Real Life

The way you communicate the personas and present your deliverables is key to ensuring consistency of vision. Without that consistency, you'll spend far too much time arguing with your colleagues about who your users are rather than how to meet their needs.

Freydenson, Elan. Boxes and Arrows (2002). Articles>Usability>Methods>Personas

Brokedown Palace, Part 1: Why User Guides Don't Work

Software user guides use up an awful lot of space with screen shots. But I know what the screen looks like -- it's right in front of me. Any decent GUI design is self-documenting to some extent, at least. No matter how much we complain about them, GUIs have gotten pretty good. Children have them figured out in minutes. And then they start asking questions like, 'How do I make my stick man move around?' Computers are toasters or drawing pads to them. That's another reason user guides don't work: the average user doesn't need one anymore.

Knowles, Michael. Write Thinking (2002). Articles>Writing>Documentation>Screen Captures

Brokedown Palace Part 2: Workflows for Fun and Profit

If you're going to toss out your user guides, you'd better have a good user interface and concise supporting materials. Workflows can help you both in the design of the user interface and in the creation of job aids for the people who use your product. A workflow is a compact and effective way to describe the flow of any procedure. How many times have you grumbled about the design of a piece of software or Web site that you've been trying to use? Chances are that no one ever sat down to model it using the workflow technique.

Knowles, Michael. Write Thinking (2002). Articles>Writing>Documentation

Brown Bagging, Storytelling, and Persona Building: Three Effective Strategies for Creating Participation (Includes Buy-In) for a User-Centered Design (UCD) Process And Communicating Success!  

This paper identifies challenges for obtaining managerial buy-in for a user-centered design process using performance tasks. Initially, it presents lessons learned from a case study. Next, it provides strategies (leadership, persuasion, organizational conflict, active listening, and teamwork) for obtaining buy-in from work team and their constituencies. Last, it concludes with recommendations for obtaining buy-in from managers.

Carey, Jennifer and Gloria A. Reece. STC Proceedings (2003). Articles>Project Management>User Centered Design

Browse Sequence in Online Help  

A browse sequence enables users to navigate through a series of help topics in the sequence established by the help author. Although often omitted from help systems, the browse sequence is useful and will become essential as print documentation diminishes. Effective design options for a browse sequence include multiple segments, rings, branching, and the use of a browse button to take the user to the first topic in the current segment of the browse sequence.

Farkas, David K. and Bruce R. Gibbs. STC Proceedings (1994). Articles>Documentation>Online>Help

The Browser War: An Ethical Analysis of the Struggle between Microsoft and the U.S. Department of Justice    

The ongoing antitrust battle between the U.S. Department of Justice and Microsoft Corporation presents technical communicators with two ethical questions: 1) Is it right, good, or fair for Microsoft to give away its Internet Explorer browser? 2) If Microsoft gains monopoly control over the PC browser market, will this be good for us? This article examines these questions using traditional rights-based ethical theory (Kant), utilitarianism, and John Rawls principles of justice, concluding that it is neither good nor fair for a company having a near-monopoly over a market to sell products below fair market value, nor is it good that one company stands to gain monopoly control over the PC browser market. When the discussion turned to Netscape, one Intel executive, who asked not to be identified, recalled Martiz [Paul Martiz, Microsoft Group Vice President, Platforms & Application] saying: "We are going to cut off their air supply. Everything they re selling, we re going to give away for free" [1]. "We re giving away a pretty good browser as part of the operating system. How long can they survive selling it?"--Statement by Steve Ballmer, Microsoft President and CEO [2]. "Our business model works even if all Internet software is free," says Mr. Gates. "We are still selling operating systems." <em>Netscape</em>, in contrast, is dependent upon its Internet software for profits, he points out.--Statements by Bill Gates, Microsoft Chairman [3]. Only a monopolist could study a competitor and destroy its business by giving away products--Statement by Scott McNealy, Sun Microsystems Chairman [4].

Meier, Dennis. Journal of Technical Writing and Communication (1999). Articles>TC>Ethics>Web Browsers

Bubba Awards: Recognition on a Shoestring  

This paper is an explanation of a low-cost and high-fun method used by the Lone Star Chapter to recognize officers and committee managers for their work during the past year.

Skinner, Judith N. STC Proceedings (1993). Articles>Collaboration>Community Building>STC

Budgeting for Advertising and Customer Experience

The most effective companies realize that they can't succeed on advertising alone; the customer matters.

Hurst, Mark. uiGarden (2007). Articles>Web Design>Usability>User Experience

Bug Reports: Your Road to Visibility  

Argues that technical writers have a professional duty to report defects in software and presents examples of software problems that require bug reports.

Leritz-Higgins, Sarah E. Intercom (2002). Articles>Writing>Editing

Build a Business Case for Online Learning Projects

Upper-level decision makers seem to thrive on 'what if?' Here's how it works: Line workers, managers, and independent consultants enthusiastically propose a project, and executives shred it apart with 'what ifs?' and 'have you considereds?' In reality, such questions indicate that a project proposal is incomplete. The people who prepared it may have assumed an overly optimistic or pessimistic result, overlooked relevant alternatives, or may not have considered relevant component costs. And when it comes to technology projects--such as online learning development -- executives may kick 'what if' into high gear. Though the benefits of such projects seem self-evident to the converted, the possibility of a high price tag and organizational disruption sobers many executives considering the online plunge.

Carliner, Saul. ASTD (2000). Articles>Management>Proposals

Build a Cross-Platform Web Design Testing Station in Mac OS

Everybody talks about cross–platform testing, but nobody’s shown how to do it on a nuts–and–bolts level. Until now. Sciortino’s comprehensive tutorial for Mac–based web designers will set you up with the testing platform of your dreams. (’Nix and Windows users, we hope to do the same for you in a future issue.)

Sciortino, Paul. List Apart, A (2002). Articles>Usability>Web Design

Build a Customizable RSS Feed Aggregator in PHP

RSS (Rich Site Summary, RDF Site Summary, or Really Simple Syndication) has been around since the mid-1990s. Over the years, several variants of the RSS format have popped up and several claims have been made about its ownership. Despite these differences, RSS never ceased to serve its usefulness in distributing Web content from one Web site to many others. The popularity of RSS gave way to the growth of a new class of Web software called the feed reader, also known as the feed aggregator. Although there are several commercially available feed aggregators, it's easy to develop your own feed aggregator, which you can integrate with your Web applications. You'll appreciate this article's fully functional PHP code snippets, demonstrating the use of PHP-based server-side functions to develop a customizable RSS feed aggregator. In addition, you'll reap instant benefits from using the fully functional RSS feed aggregator code, which you can download from this article.

Nathan, Senthil. IBM (2008). Articles>User Interface>XML>RSS

Build a Search Engine in PERL

Everything you wanted to know about using PERL to build a simple search engine for your site (but were afraid to ask).

Ryan, Joseph. List Apart, A (2002). Articles>Web Design>Search

Build, Buy, or Rent?

A triple-barreled question facing many enterprises today is whether to use an application-building tool or 'framework' to build a content management system (CMS); to buy one of the many out-of-the-box finished products in use by major Web sites; or to simply rent a CMS from an application service provider (ASP) and avoid the headache of running an application server in the enterprise's data center.

Doyle, Bob. EContent (2004). Articles>Content Management>Software

Build It Right And They Will Come  

Teaching through the Web requires instructors to reconsider their previous assumptions about the nature of teaching, lecture, testing, and student/teacher interaction. In online classrooms, instructors often serve many design and maintenance roles. Managing the time required for these roles is an inescapable part of online instruction. The simpler the overall course design, the less often the instructor has to shift from role to role. Online instructors must use textual, visual and interactive metaphors consistently to help guide students toward productive forms of interaction. Finally an equal mix of textual, visual and interactive rhetorics is vital for effective online course design.

Gillette, David. STC Proceedings (1999). Articles>Education>Instructional Design>Online

Review: Build Your Own Standards Compliant Website Using Dreamweaver 8

Rachel Andrew’s book is quite unconventional. Why? It takes Adobe’s Dreamweaver, the most-popular WYSIWYG web page IDE, and takes it on a long, hard-coding drive to create standards-compliant websites. Suffice to say, this book is intended for an intermediate to advanced-skilled audience.

Regnard. Standard Web Standards (2006). Articles>Reviews>Software>Dreamweaver

Build-to-Order Documents with DITA

It is entirely possible to deliver custom, on-demand documentation that is precisely suited to a user's needs. It can be done today, using web-interface strategies and the right document format. This post shows how such a system could be implemented with the DITA format, and shows why it would be an ideal document-delivery system for programmers.

Armstrong, Eric. Sun Microsystems (2007). Articles>Documentation>XML>DITA