Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. Traditionally, typography was the use of metal types with raised letterforms that were inked and then pressed onto paper. In modern terms, typography today also includes computer display and output.
Back to the Future: Instructional Practices and Discourse Values

When I think of writing-across-the curriculum—especially when asked to look toward the future, I am drawn to looking back to my initial involvement in WAC in the mid-1970's.
Herrington, Anne J. LLAD (1997). Articles>Language>Writing Across the Curriculum
"Backing Up" Doesn't Mean Retreating
Recently, several friends and colleagues have lost important files as a result of viruses, power failures, computer crashes, and miscellaneous other disasters that accompany working with computers. Each person could have minimized the consequences if they had developed and rigorously followed a simple backup strategy for their data. The fact that this happened to experienced computer users in each case leads me to believe that data loss is symptomatic of a broader problem: As technical communicators, our tight focus on documenting how to use a product sometimes makes us forget to document the consequences of using the product.
Hart, Geoffrey J.S. TECHWR-L (2006). Articles>Technology>Security
The Backlash Against Jakob Nielsen and What It Teaches Us
While you may not agree with everything Nielsen has to say, he's definitely provided a number of good tips on how to go about usability, and raised the awareness of user experience issues to a much broader audience - including those who sign the checques. The downside is that Nielsen's promoted 'usability' as being synonymous with 'user experience' to many people and we'll be clarifying the difference for years to come I fear.
Olsen, George. Usability News (2002). Articles>Usability
Backtalk of a Situation (or Situational Feedback)
Making thoughts, ideas and plans explicit by writing them down or by developing an artifact, we create situations which talk back to us. For example, architects use the backtalk of their work extensively. When sketching, unexpecting patterns emerge, which are incorporated and maybe elaborated on in the drawing. Thus, the act of sketching is not only the conscious act of sketching the intended subject, but an interplay between the sketcher, the materials and possibly other situational constraints.
Soegaard, Mads. Interaction-Design.org (2006). Articles>Human Computer Interaction
A Bad Site: Martha Stewart Gets "Vasperized"
Even public relations web sites must be user-centered in design and content. Narcissistic, arrogant PR sites are counter-productive in the digital age of transparency, fault-admission, and altruism via shared information. Find out why Martha Talks is a web site failure from a usability and ethics point of view.
Streight, Steven. Blogger.com (2004). Articles>Web Design>Public Relations>Marketing
Baking up a Batch of PDF Files 
Customize how Acrobat works for you by building and using batch sequences. The beauty of a batch sequence is that you can modify or run it as you like.
Baker, Donna L. Adobe (2007). Articles>Document Design>Software>Adobe Acrobat
Review: Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results
Paul Niven's book is invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company's strategy. The book provides easy-to-understand summaries of how various business processes work for communicators who want to better understand their businesses.
Sinickas, Angela D. Communication World Bulletin (2003). Articles>Reviews>Communication>Assessment
Balancing Fidelity in Prototyping
Deceived by their ideas of what clients will accept, many web development teams build prototypes that are too costly and doesn't serve the purpose prototypes are supposed to. To exploit the full potential of prototyping, it's critical to choose the appropriate level of fidelity.
Olsen, Henrik. GUUUI (2005). Articles>User Interface>Prototyping
Balancing Paper and Online: Integrating CD-ROM into Document Libraries 
A panel of industry experts provides an overview of the CD-ROM publishing process—and its business issues, for technical communicators who are responsible for implementing CD-ROM publishing in their organizations. The panel will also discuss guidelines for integrating print and CD-ROM documents into a complete user support library, while still gaining the economies of CD-ROM publishing.
Gale, John, Stephanie L. Rosenbaum and Pamela Sansbury. STC Proceedings (1995). Articles>Documentation>CD ROM
Just what do we mean by usability? Before we can set out to achieve it, we need to understand what it is we are trying to achieve. It's not enough to declare that from here on, our software will be more user friendly or that we will now be customer focused.
Quesenbery, Whitney. Cutter IT Journal (2004). Articles>Usability>Methods
Balancing the Elements in Job Aid Design 
Job Aids offer the Technical Communicator a unique opportunity to present acquired product knowledge in a creative format. In order to produce a successful job aid, you must select and blend elements of material, color, graphics, text, typography, and ergonomics in a manner that will be most useful to the intended user. The information for the Job Aid is culled from the larger project deliverables such as User Manuals or Procedure Guides; the creativity for the Job Aid comes from within and is driven by the needs of the user and the limitations of time, money, and environment.
Houterman, John and Kristine E. Henriksen. STC Proceedings (1997). Articles>Education>Tutorials
Discusses the importance of usability testing as a final check on ballot layout and instructions text. Many of the problems in the report would likely have been caught with even an informal test. The report highlights a usability testing kit for local election officials, the LEO Usability Testing Kit.
Quesenbery, Whitney. Usability Professionals Association (2008). Articles>Usability>Government
Review: BAM! (Business Activity Monitoring)
BAM es el acrónimo de Business Activity Monitoring (Monitorización de la Actividad de Negocio), un campo emergente que promete incrementar la competitividad y la toma rápida de decisiones bien informadas, en la que la visualización de información tendrá un rol importante.
Dursteler, Juan Carlos. InfoVis (2003). (Spanish) Articles>Reviews>Software
Freedom of expression is not ruling the blogosphere, because insecure bloggers will block your attempt to post comments, or even read their blog, should they decide you are "too controversial" or "too different from me". Opinionated blogs are the worst culprits of cowardly post blocking.
Streight, Steven. Blogger.com (2004). Articles>Web Design>Writing>Blogging
Barrierefreie Informationstechnik: ein Thema nicht nur für behinderte Menschen 
Abgeflachte Bürgersteige, Rampen statt Stufen, tiefergelegte Busse - an den alltäglichen baulichen Barrieren für Kinderwägen und Rollstuhlfahrer wird gearbeitet. Im IT-Bereich dagegen ließ Barrierefreiheit bislang auf sich warten: Viele Websites sind nicht für jeden zugänglich. Mit dem Gesetz zur Gleichstellung behinderter Menschen sind öffentliche Institutionen seit Anfang Mai 2002 verpflichtet, ihre Websites barrierefrei zu gestalten.
Heuwinkel, Roland. Doculine (2002). (German) Articles>Human Computer Interaction>Accessibility>User Interface
Barriers and Approaches to Reviewing Documentation
This article discusses some important issues in implementing a software documentation review process. If you are part of a small development organization and have few reviewer resources available, you may have to improvise techniques for providing the services and procedures suggested here.
Boston Broadside (1997). Articles>Documentation>Editing>Collaboration
Baselining Documentation on a Wiki
The dynamic nature of wikis can cause a few headaches when you need to baseline documentation that's on a wiki to correspond with the release of your product. This blog post looks at some ways in which you can try baselining wiki content.
DMN Communications (2008). Articles>Documentation>Technical Writing>Wikis
A Basic Guide to Power Blogging
Blogs (web logs, online journals) are nearly mandatory now. From presidential candidates and CEOs to avid hobbyists and local clubs, blogs are being used to share ideas and opinions. As the next new communications/community building/marketing tool beyond conventional web sites, blogs offer a more dynamic, timely, and personal interactive experience. Join over 4 million other bloggers by following these easy steps to Power Blogging.
Streight, Steven. Blogger.com (2004). Articles>Publishing>Online>Blogging
If you're like most technical writers, you have had little (if any) training in creating indexes for the documents you produce. Even technical writers who graduate from Technical Communication degree programs receive little or no training in writing indexes. Consequently, most technical writers learn indexing 'by the seat of their pants ' and, unfortunately, many of the indexes they produce fall short of readers' needs.
Lathrop, Lori M. Boulder Writers Alliance (1997). Articles>Indexing
Although we all agree on the importance of a good index, many technical writers find themselves in the position of having to produce an index in a short amount of time with no training or experience. If you have ever been in this situation or anticpate ever being in this situation, this workshop is for you. You’ll learn the six steps required to produce an index that is thorough and easy to use. Then you’ll practice two of those steps: selecting index entries and refining the rough draft of the index. Finally you’ll compare your individual efforts to the rest of the group to see how you did, what more you could have done, and what you can suggest to the rest of the group.
Winsberg, Freya Y. STC Proceedings (1999). Articles>Indexing
Basic International Technical Communication 
International technical communication is the profession of the present and most definitely of the future. Businesses around the world need technical communicators who are skilled in communicating with a multicultural audience and who are comfortable working as members of international teams. This workshop introduces you to some basic skills you need to master to be successful as an international technical communicator. The skills this workshop focuses on are: performing an international user analysis, identifying cultural bias, generating a glossary for translators, and designing a page with translation and the international user in mind.
Hoft, Nancy L. STC Proceedings (1994). Articles>TC>International
Effective marketing is key to your success. Marketing is based on your image and message, both of which can be delivered in a myriad of methods.
Maggiani, Rich. STC Proceedings (2002). Articles>TC>Marketing
Basic Search Engine Optimization Guide And Tips
Search engine optimization or SEO is very important to get your website listed in search engines. Even if this is the first website you have built there are a few basic and easy steps that will help you with optimizing your website without being a pro.
DevBay (2005). Articles>Web Design>Search>Search Engine Optimization
The first time you create a Windows Help file can be very confusing. This paper should help reduce confusion by explaining the basic WinHelp concepts and components, and then walking you through the procedure.
Van Sant, Carol J. STC Proceedings (1996). Articles>Documentation>Online>Help
Most writers have no idea how much money they can expect when their book is published. The formular, however, is fairly straightforward. To begin with, a writer generally receives an advance. An advance is payment, in advance, based on the expected initial earnings of the book. Royalties (ranging from 4% to 8% in most cases) are generally based on the cover price of the book, but that does not include books that are discounted or remaindered. So, for the sake of argument, say you sold 20,000 full-price copies of a paperback priced at $7 (I know it would more likely be $6.95 but I am going to use round numbers.) If your royalty percentage were a generous 8% you would make a total of $11,200.
Hewitt, John. Writer's Resource Center (2004). Articles>Writing>Publishing>Writing
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