If You Build It, Will They Come? The Importance of Promoting Technical/Professional Writing Programs  

Although the field of technical/professional writing continues to grow apace with the demand for its graduates, a large number of people, especially students, have never heard of it, or, if they've heard of it, have no idea what it is. Consequently, our program has begun an aggressive promotional campaign.

Patterson, Celia. CPTSC Proceedings (2000). Academic>Education>WPA>Marketing

What About Writing?  

Like many businesses, many academic programs in professional and technical communication attempt to promote themselves as unique and as fulfilling a particular niche. Such specific orientations can serve a marketing function. For instance, some professional and technical programs use their advertising literature to promote classes that train students in the uses of cutting edge technologies. And as this conference's call for proposals suggests, some programs may begin to focus primarily on a particular type of technical communication such as computer documentation, medical writing, or multimedia.

Praetorius, Pete. CPTSC Proceedings (2000). Academic>Education>WPA>Marketing