Global Market, Global Emotion, Global Design?

In the current discussion of where design is going and what matters, there is an emphasis on the user and his or her (emotional) experience. It is a hot topic in books, blogs and the minds of industrial designers and interaction designers, worldwide. The importance of a focus on (emotional) experiences in addition to a merely technological or functional focus is being stressed by professionals with many different cultural backgrounds.

van Hout, Marco. uiGarden. Articles>User Centered Design>User Experience>Emotions