Choosing The Right Strategy For Your Online Business: Pay for Inclusion versus Pay per Click

How to determine the ROI for Pay for Inclusion and Pay per Click marketing strategies.

Zwicky, Richard. Metamend (2004). Design>Web Design>Marketing

Meta Tags: What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines.

Zwicky, Richard. Metamend (2003). Design>Web Design>Search>Metadata

Why Search Engine Traffic Should be Your Top Priority

Why would anyone bother risking money on marketing strategies that probably will not increase traffic to your website? Why not concentrate on what does work? - The search engines.

Zwicky, Richard. Metamend (2004). Design>Web Design>Search