http://tc.eserver.org/authors/Yli-Jokipii,_Hilkka_M A bibliography of works by Yli Jokipii, Hilkka M in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Yli-Jokipii,_Hilkka_M http://tc.eserver.org/24081.html http://tc.eserver.org/24081.html Cybermarketing is a recent aspect of marketing strategy, which involves establishing company presence in cyberspace, in other words on the World Wide Web, or on the Internet. The instrument used in cybermarketing is the company web site - or the company home page as it was first called. The company web site is, likewise, a new concept; the first, most innovative business enterprises only established their web site presence in the second half of the 1990s. Indeed, business professionals have been slower than academics in adopting the communication potentials incorporated in electronic media on the whole, including the World Wide Web and the Internet. http://tc.eserver.org/13931.html http://tc.eserver.org/13931.html A common genre of corporate promotional materials in Finland is a video that introduces a company to various audiences, including customers, shareholders, and visitors to the company's offices.  The video uses visuals, sounds, and text to establish the company's identity and credibility as well as informing the audience about company products.  The video appeals to deep-seated cultural values to promote its message.  This study applied theories of both advertising and semiotics to analyze the first minute of a video produced for a Finnish company that manufactures log buildings and wraps its image around a concept of leisure.