Cultural User Interfaces, A Silver Lining in Cultural Diversity
Many software applications marketed outside the country of origin are internationalised and/or localised. In this article, I propose a strategy to localise the software by creating a Cultural User Interface (CUI) for each of the target cultures. A CUI is a user interface that is intuitive to a particular culture.
Yeo, Alvin. SIGCHI Bulletin (1996). Articles>User Interface>Localization