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	<title>Yau, Josephine K. Y. and William G. Hayward</title>	<link>http://tc.eserver.org/authors/Yau,_Josephine_K._Y._and_William_G._Hayward</link>
	<description>A bibliography of works by Yau, Josephine K. Y. and William G. Hayward in the field of technical communication.</description>
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	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
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		<title>Yau, Josephine K. Y. and William G. Hayward</title>
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		<title>It&apos;s a Small World After All: Western Usability Guidelines Predict Behavior of Chinese Users of On-line Bookstores</title>
		<link>http://tc.eserver.org/27171.html</link>
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		<description>The present study examined whether Western usability guidelines apply to Chinese web sites. Nielsen et al (2000) proposed a set of 207 usability guidelines derived from observations in the field. We took a subset of 48 rules, and looked at the compliance rate (number of guidelines a web site complied with, divided by the total number of guidelines), task completion time, task accuracy, and users’ perceived usability and likeability for four Chinese online bookstores. Results showed a clear relationship between adherence to the rules and usability of the site: as the web site’s compliance rate increased, so did the usability and the impression the web site received from its users. These results suggest that the rules governing behavior of Chinese users are similar to those of Western users. More generally, this study calls into question the widely-held intuition that usability for Asian web sites should be different than usability for Western sites.</description>
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		<title>世界真小：西方可用性规则预言中国在线书店用户的行为 </title>
		<link>http://tc.eserver.org/27172.html</link>
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		<description>这项研究调查了西方可用性规则是否可以应用于中文网站。Nielsen 等在2000年根据研究领域内的观察提议了一套207条可用性规则。我们采用了其中48条作为子集，研究四家中文在线书店的依从率（译者注：另译为顺应度）（一个网站所符合的规则条数，除以总的规则条数），任务完成时间，任务准确程度，以及用户的可用性感受和喜好程度。结果显示遵从可用性规则和站点可用性有显著关系：随着站点依从率的升高，用户所感受到的站点的可用性和印象也在提高。这一结果揭示了决定中文用户行为的规则和西方用户极为相似。简言之，这一研究质疑了很多人认为亚洲站点和西方站点的可用性（标准）应该不一样这一普遍的直觉。</description>
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