Don't Forget A Strategy for Microcontent—Headlines, Decks, Buttons and Links—When You Redesign Your Site

Little things mean a lot. Especially online. Microcontent—or the headlines, decks, subheads and other 'small' pieces of web copy—actually do most of the communicating on your web site. Handled poorly, microcontent can confuse and frustrate web visitors. Here's how to write microcontent to communicate to—instead of discombobulate—your readers.

Wylie, Ann. Communication World Bulletin (2004). Articles>Web Design>Writing>Metadata

Use Presentation Copy--Headlines, Decks and More--To Reach Flippers and Skimmers

I'm often amazed at how much energy writers put into perfecting the analogy in the 32nd paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday night. The sad truth is, most of your readers will never see the 32nd paragraph of your brilliant copy. But many more of them will read the headline.

Wylie, Ann. Communication World Bulletin (2005). Articles>Writing>Newsletters