#22641
Achieving International Communication Success 
The world is getting smaller in terms of how fast information gets passed around and, at the same time, larger. Larger in the sense that there are new markets, new languages, and new cultures to understand, as we market and sell around the world.
Winters, Elaine. bena.com (1999). Articles>Business Communication>International
#22642
Eleven Commandments of Localization
Rapid global acceptance of ISO 9000 ensures that quality must be defined in each customer's terms.
Winters, Elaine. bena.com (2003). Articles>Language>Localization>ISO 9000
#19737
Weaving in the Cultural Context
If you are reading this you’re probably responsible for preparing print, electronic, or visual materials for a client base that is marketing, selling, informing, and/or teaching in another part of the world. If that doesn't exactly describe you at this moment, it will be part of your job description in the future.
Winters, Elaine. Indus (2002). Articles>Writing>Cultural Theory>Technical Writing
