http://tc.eserver.org/authors/Winn,_Wendy A bibliography of works by Winn, Wendy in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Winn,_Wendy http://tc.eserver.org/22014.html http://tc.eserver.org/22014.html As an accomplished photographer of science and engineering research, Felice Frankel knows how to capture her readers' attention—her exquisite images in Envisioning science communicate their amazing power, by her design, and ultimately 'teach us to see' science in a different way. We are witnesses to the excitement of discovery represented in such images as cadmium selenide nanocrystals, self-assembled polyhedra, yeast colonies, and mouse embryo lungs, thereby illustrating the book's educational value. http://tc.eserver.org/19849.html http://tc.eserver.org/19849.html Electronic commerce promises to radically transform business. To remain competitive, businesses must address many issues before success can be realized. Key to the success of ecommerce will be the effectiveness of the web design interface interacting with consumers. Our user-centered case study, which received an STC Research Grant last July, evaluates consumer attitudes to the on-line shopping experience by observing this interaction. We measure the rhetorical power of design elements on an e-commerce site by using classical rhetoric as the theoretical framework for analyzing our results. This paper reports the preliminary findings of this research. http://tc.eserver.org/13534.html http://tc.eserver.org/13534.html There was $3 billion [USD] lost on the Web last year because of poor design—sites not realizing that if they just make it easier for the consumer to buy, they'll make more sales'. James Daly, editor-in-chief of Business 2.0, echoed a similar view: 'Design is the channel for bringing a new spirit into an online shop ... creative, customer-centric, humanizing design will ultimately distinguish the winners from the losers.' Because the computer interface is often the only contact the customer has with an online company, good Web design is undoubtedly key to a company's success.