How to Use Images to Convey Themes  

Advances in technology have democratized the process of illustrating documents such as brochures, reports, and websites. With digital cameras, scanners, and a wide variety of stock illustrations available, technical communicators need not rely on graphic designers to choose images for their documents. However, conveying a theme or concept through a series of images can be a difficult task, and literature says little about choosing images to convey a theme. This paper synthesizes results of available literature and looks to theories of visual rhetoric to fill in the gaps regarding images and themes. Results of a survey show that readers of more easily identify themes when connections between words and images are clear

Willerton, Russell. STC Proceedings (2003). Articles>Graphic Design>Visual Rhetoric

Visual Metonymy and Synecdoche: Rhetoric For Stage-Setting Images    

The recent trend of incorporating more visuals into communication challenges technical communicators, who must now possess both verbal and visual literacy. Despite all the recent scholarship on visual aspects of technical communication, technical communicators lack thorough guidelines for selecting and composing effective images that convey thematic and conceptual information, or what Schriver calls "stage-setting" images. This article reviews existing literature in visual communication and reports results of a study that assessed readers' opinions of themes conveyed by specific example images. It then suggests that the rhetorical tropes of metonymy and synecdoche can be used to identify images for conveying certain themes, and that successful stage-setting images will show intrinsic, not extrinsic, relationships to their thematic subject matter.

Willerton, Russell. Journal of Technical Writing and Communication (2005). Articles>TC>Visual Rhetoric>Tropes

White Papers in Technical Communication: Results of a Survey

With this survey, I sought to address the question, 'To what extent are practicing technical communicators involved in writing white papers?'

Willerton, Russell. Texas Tech University (2005). Articles>TC>White Papers>Surveys