No matter how attractive a site's design, if it isn't practical, it's not doing its job. Design for the screen involves a new set of requirements to deal with and pitfalls to avoid.
Will-Harris, Toni. EFuse (2004). Design>Web Design>Usability
Amazingly, people start building sites without creating a clear statement of what they want that site to achieve.
Will-Harris, Toni. eFuse (2000). Design>Web Design
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