#14797
Search Engine Optimization: Designing a Search-Friendly Site 
In this article, the third in a series, Leonard-Wilkinson offers tips on how to make Web sites friendly to search engines.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
#14760
Search Engine Optimization: Keywords That Work
Leonard-Wilkinson demonstrates search engine optimization, a process for making Web sites attractive to search engines.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
#14789
Search Engine Optimization: Making the Most of META Tags
Leonard-Wilkinson offers advice on how to write effective TTLE- and META-tag descriptions.
Leonard-Wilkinson, Theresa A. Intercom (2002). Design>Web Design>Usability>Search
#21555
Search Engine Optimization: Register Your Site for Free 
This article is the fourth in a series on search engine optimization, a business marketing strategy that manipulates Internet search engines.
Leonard-Wilkinson, Theresa A. W-edge Design (2003). Design>Web Design>Search>Search Engine Optimization
#24201
Selling Yourself as an Interaction Designer
Interaction design incorporates a lot of skills from other disciplines, such as technical writing and information architecture. This article discusses the unique areas of interaction design with which technical communicators may not be familiar. Expanding your skills in these areas will help you sell yourself as an interaction designer.
Leonard-Wilkinson, Theresa A. and Jennifer B. Square. Intercom (2004). Careers>Freelance>Interaction Design
#21554
Selling Yourself As an Interaction Designer
Rather than focusing on how the site looks, interaction designers are primarily concerned with how an application or Web site functions. They investigate whether the application or Web site performs the intended task in a predictable manner. Interaction design incorporates a lot of skills from other disciplines, such as technical writing and information architecture.
Leonard-Wilkinson, Theresa A. W-edge Design (2004). Careers>Web Design>Interaction Design
#21569
Taking the time to plan a Web site is crucial for the success of the project.
Leonard-Wilkinson, Theresa A. W-edge Design (1998). Design>Web Design>Information Design>User Centered Design
#14675
Leonard-Wilkinson identifies two kinds of Web designers: 'generalists' with programming skills who reason analytically, and 'specialists' with artistic skills who reason intuitively. She urges companies looking for Web designers to specify the skills they need in their job advertisements.
Leonard-Wilkinson, Theresa A. Intercom (2000). Articles>Web Design
#21568
What makes a good Web site? That depends on whom you ask. A lot of managers have turned their Web design projects over to programmers. They seem to think that a good Web site means good HTML tagging and Java programming… and only that. My opinion is that a good site should give the people who visit it an 'experience.' By experience I mean the 'effect' your site has on visitors. And how do you ensure a good effect? A good site requires a delicate balance between content, visual appeal, and technology.
Leonard-Wilkinson, Theresa A. W-edge Design (1998). Design>Web Design>Assessment
