The Intranet as Ecosystem: A Model for Sustaining Development

The complexity of the intranet and the interrelationship between it and the organization’s overall environment mean that traditional methods for supporting company information technology and communication (in which geographically and administratively separate groups determined company standards and guidelines) may not be adequate for the new medium. Available resources are also inadequate; material for web 'authors' (writers, information architects, graphic artists, and programmers) usually focuses at the site level, and most academic and trade articles on intranets focus on the central internal home page or on aspects of the physical infrastructure. Resources covering the whole intranet generally focus on management issues—hiring staff, setting goals, overseeing the design process, selling ideas to upper management, and getting people to use the system once it is deployed. But support groups tasked with the everyday design and maintenance of the intranet also need to “manage” it—that is, to envision the intranet’s role in the overall communication and technological structure of the organization, design and maintain its architectural structure, and sustain it by ensuring its content is accurate, timely, useful, and usable.

Wilder, Pam. University of Washington-Seattle (2000). Books>Content Management>Intranets