A directory of resources inthe field of technical communication.

Whalen, Jill

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1.
#27523

All About Title Tags

The title tag is one of the most important factors in achieving high search engine rankings.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization

2.
#27514

Buying Text Links

Discusses buying text links, and whether it's good or bad for your SEO campaigns.

Whalen, Jill. High Rankings Advisor (2006). Design>Web Design>Search>Search Engine Optimization

3.
#27521

Common Sense Search Engine Optimization

For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.

Whalen, Jill. High Rankings Advisor (2004). Design>Web Design>Search>Search Engine Optimization

4.
#27520

Link Popularity

For years, 'link popularity' and 'Google PageRank' have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Search>Search Engine Optimization

5.
#27519

The Meta Description Tag

The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.

Whalen, Jill. High Rankings Advisor (2004). Articles>Web Design>Metadata>Search Engine Optimization

6.
#27515

No Quick Fixes Where Search Engine Optimization is Concerned

There are simply no quick fixes regarding search engine optimization. Adding META tags on your site neither a quick fix nor a slow fix. It won't fix anything and it won't have any effect on your search engine traffic.

Whalen, Jill. High Rankings Advisor (2006). Articles>Web Design>Search>Search Engine Optimization

7.
#27516

Realistic Search Engine Optimization Expectations

Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you're doing. And even then, those rankings may be here one day, and gone the next.

Whalen, Jill. High Rankings Advisor (2006). Articles>Web Design>Search>Search Engine Optimization

8.
#27518

SEO and the Zen Factor

When practiced at the level of those of us who've been in the game for 5-10 years, SEO is in fact very Zen-like. We can look at a website and know exactly what needs to be done to make it the best it can be for the site visitors and the search engines. Often, it's easiest for us when we can just roll up our sleeves and do what we know needs to be done, rather than try to explain the whys and wherefores. Many times it's not even possible to explain exactly why we are doing a specific thing, because it simply comes from the gut.

Whalen, Jill. High Rankings Advisor (2005). Articles>Web Design>Search>Search Engine Optimization

9.
#27517

Ten Tips to the Top of the Search Engines

Having a website that gets found in Google, Yahoo, and MSN, etc. isn't hard to do, but it can be difficult to know where to begin. Here are my latest and greatest tips to get you started.

Whalen, Jill. High Rankings Advisor (2005). Design>Web Design>Search>Search Engine Optimization

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