Good Information Architecture Increases Online Sales

This article explains how information architecture can impact the sales process, and how and effective information architecture can help a site flourish.

Walsh, Ivan. SitePoint (2003). Design>Web Design>Information Design>E Commerce

Good Information Architecture Increases Online Sales

We all know products don't sell themselves. Yet identifying the holes in your shopping cart can be a challenge. Ivan explains in simple terms how information architecture can impact on the sales process, and how you can help your site flourish.

Walsh, Ivan. SitePoint (2003). Design>Web Design>Information Design