Communicating Change to a Technical Organization  

Communications played an important role in a major organizational transformation and outsourcing undertaking by the Information Technology Organization (ITO) of BellSouth Telecommunications. A two-person team was assigned to plan and develop internal and external communications during the project’s 18-month duration. The approach they took was closely related to the process for planning and developing technical communications. An 11-step method resulted and it is now used to improve communications at many levels within the ITO.

Wagnecz, Lorlee E. STC Proceedings (1998). Presentations>Management>Outsourcing