Identifying Spokespeople for PR and Social Media: Choosing the Right Spokesperson to Communicate the Message

Identifying the right corporate spokesperson for traditional and new media strategies - including public relations, blogging, video marketing, etc. - is an important task. Whether they are speaking to Katie Couric, a New York Times reporter or a blogger, it is essential that they be well versed on the do's and don't's of effective communication. Whether its a formal, televised interview or an informal email thread that leads to a story in a blog, the spokesperson should represent the image and persona of the company at all times.

Vultaggio, Nina. Suite101 (2009). Articles>Business Communication>Public Relations>Social Networking