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	<title>Voss, Daniel W. and William C. Wiese</title>	<link>http://tc.eserver.org/authors/Voss,_Daniel_W._and_William_C._Wiese</link>
	<description>A bibliography of works by Voss, Daniel W. and William C. Wiese in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Voss, Daniel W. and William C. Wiese</title>
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		<title>Integrated Strategic Communication: More than the Sum of Its Parts</title>
		<link>http://tc.eserver.org/23714.html</link>
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		<description>Adopting a hybrid organizational structure over 40 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities,&#xD;strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.</description>
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		<title>The Bucket Brigade: A Hands-On Workshop on Mobilizing Communications Resources to Extinguish Company or Client Fires</title>
		<link>http://tc.eserver.org/19949.html</link>
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		<description>Technical communicators are accustomed to being thrown into the breech when their employers or clients confront severe business challenges. Rather than rush into the fray, we stand a better chance of tilting the business outcomes in our companies’ or clients’ favor if we remain disciplined under fire. A good way to achieve that discipline is to&#xD;structure the communications team in a manner best suited&#xD;to collaborative ventures and then implement those ventures&#xD;in an orderly process called integrated strategic&#xD;communication. This workshop begins with a brief&#xD;explanation of how the Communications Department at&#xD;Lockheed Martin Missiles and Fire Control - Orlando&#xD;(LMMFC-O) uses integrated strategic communication to&#xD;defend the company’s existing business base or seek new&#xD;business in the fiercely competitive defense industry.&#xD;Workshop participants will work in teams to complete&#xD;practical hands-on exercises applying the process of&#xD;integrated strategic communication to scenarios involving&#xD;pressing business/technical communication challenges.</description>
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		<title>Integrated Strategic Communication: More than the Sum of Its Parts</title>
		<link>http://tc.eserver.org/13270.html</link>
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		<description>Adopting a hybrid organizational structure over 30 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.</description>
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