#19949
Technical communicators are accustomed to being thrown into the breech when their employers or clients confront severe business challenges. Rather than rush into the fray, we stand a better chance of tilting the business outcomes in our companies’ or clients’ favor if we remain disciplined under fire. A good way to achieve that discipline is to structure the communications team in a manner best suited to collaborative ventures and then implement those ventures in an orderly process called integrated strategic communication. This workshop begins with a brief explanation of how the Communications Department at Lockheed Martin Missiles and Fire Control - Orlando (LMMFC-O) uses integrated strategic communication to defend the company’s existing business base or seek new business in the fiercely competitive defense industry. Workshop participants will work in teams to complete practical hands-on exercises applying the process of integrated strategic communication to scenarios involving pressing business/technical communication challenges.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2001). Careers>Management>Collaboration
#23714
Integrated Strategic Communication: More than the Sum of Its Parts 
Adopting a hybrid organizational structure over 40 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2003). Articles>TC>Workplace
#13270
Integrated Strategic Communication: More than the Sum of Its Parts
Adopting a hybrid organizational structure over 30 years ago has permitted the Communications Department of Lockheed Martin Missiles and Fire Control-Orlando to evolve new capabilities and undertake new missions. The result has been an independent organization that proactively responds to business opportunities, strategically applies numerous resources, and adds new skill sets that help Missiles and Fire Control capture and retain military contracts.
Voss, Daniel W. and William C. Wiese. STC Proceedings (2000). Presentations>Business Communication
