Storytelling and PR: A Novel Way of Telling Your Tale

Once upon a time, a former CBS newsman devised a new strategy for telling a company's story: classic storytelling. Robbie Vorhaus founded his own public relations firm based on this principle. He shares the story of how it works in this interview with About Public Relations.

Vorhaus, Robbie. Communication World Bulletin (2004). Articles>Communication>Public Relations>Rhetoric