Hard Measures are Key to Gauging the Effectiveness of Communication on the Bottom Line

In conducting its landmark 2003 Communication ROI Study, which focuses on the relationship between an organization's internal communication strategy and practices and its shareholder returns, Watson Wyatt made some surprising findings regarding the relationship between effective external and internal communication.

Vogt, Peter. Communication World Bulletin (2003). Articles>Business Communication>Workplace>Assessment

Mastering the Phone Interview

Many companies use phone interviews as an initial employment screening technique for a variety of reasons. Because they're generally brief, phone interviews save companies time. They also serve as a more realistic screening alternative for cases in which companies are considering out-of-town (or out-of-state and foreign) candidates. So the chances are pretty good that, at some point in your job hunt, you'll be asked to participate in a 20- to 30-minute phone interview with either one person or several people on the other end of the line.

Vogt, Peter. Monster.com (2007). Careers>Interviewing

Study Shows How to Get Bottom-Line Results from Internal Communication

Over the years, numerous studies have boasted the connection between internal communication and bottom-line results. These studies, though valuable for establishing a connection, do not delve into the important question of how. How does communication impact the bottom line? Which communication practices add the greatest value? Can communicators do to make their internal communication programs contribute to organizational success?

Vogt, Peter. Communication World Bulletin (2004). Articles>Business Communication>Research