What Makes a Communication Research Proposal a Grant Winner 
To make a meaningful contribution to the field, researchers should follow sound research design principles and should report their results in a clear and logical manner. In addition, studies should build on the research of others, address timely issues, and fit in a well-articulated theoretical framework. Before embarking on a project, researchers should determine the overall purpose for the research and who the research will serve. Based on that determination, they should identify potential sources for funding and develop a thorough proposal. Finally, researchers should establish contacts who can help them pursue funding and conduct the research.
Velotta, Christopher E., Lottie B. Applewhite and J.M. Jansen. STC Proceedings (1996). Careers>Business Communication>Proposals