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	<title>Unsworth, David</title>	<link>http://tc.eserver.org/authors/Unsworth,_David</link>
	<description>A bibliography of works by Unsworth, David in the field of technical communication.</description>
	<language>en-us</language>
	<copyright>Copyright (c) 2005-08 by the EServer. All rights reserved.</copyright>
	<managingEditor>tclib-editorial@eserver.org (TC Library Editorial Board)</managingEditor>
	<webMaster>webmaster@eserver.org (Geoffrey Sauer)</webMaster>
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		<title>Unsworth, David</title>
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		<title>Why Listening to Users Can Damage Your Website</title>
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		<description>The first time I noticed that people tend to say one thing and do another in a usability test was back in 2000. We had been building a new company website and testing it with real users brought us an unexpected problem. All the users liked the new design a lot more than the old one, but nobody could work out how to use it.</description>
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