The Technical Communicator as Corporate Spokesperson: A Public Relations Primer

A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokes-persons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.
Troester, Rod and Terrence L. Warburton. Journal of Technical Writing and Communication (2001). Careers>TC>Public Relations>Press Releases