Review: Ethnography at Work    

Ethnographic methodology is nothing new to the field of rhetoric because the literature in the field is constantly filled with intriguing discoveries from ethnographic studies. These studies, however, usually do not focus on private businesses because of the difficulty of gaining access to these research sites. Moreover, if ethnographic studies are permitted, they usually focus on American nonprofit organizations. Thus, Ethnography at Work, by Brian Moeran, offers a unique research site--an international private business organization--that should spark interest in readers.

Toth, Christopher. Journal of Business and Technical Communication (2008). Articles>Reviews>Ethnographies