The mere act of reading good books, if you are not stopping to scrutinize the moves and tools used by the writers, examining and dissecting the choices they have made and why they work, will do nothing for you when you sit down to write. If you want a journal to accept your paper, or a federal agency to grant you coin, you have to make clear what is at stake and why the reader should care. Then you have to put forward the strongest reasoning based on evidence you provide in the clearest language you are able to rally. And then you need to know when you need help.
Toor, Rachel. Chronicle of Higher Education (2009). Articles>Education>Writing>Scientific Communication
Even if an editor loves, loves, loves your work, she is still likely to have to shepherd it through some kind of review process — either internally, in the case of a trade house, or to external academic readers. Many manuscripts die that way, despite the "interest" of the press. Those that are not outright killed can be wounded and sent back to you for some critical care.
Toor, Rachel. Chronicle of Higher Education (2009). Articles>Publishing>Editing>Collaboration
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