Forget the "What" - Focus on the "How"

Emphasis the benefits, not the features of your services, and watch your website's conversion rate increase!

Thackston, Karon. Webcredible (2004). Design>Web Design>User Centered Design

The Evolution of Search Engine Copywriting

How copywriting for websites has evolved and now has become more complex while pleasing the visitor and the search engines.

Thackston, Karon. Search and Go (2005). Articles>Internet>Technical Writing